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06-Nov-2025
11:02 PM
Al-Riyadh
Entertainment Lab is a creative challenge that aims to promote a national culture of innovation and develop sustainable creative solutions that help grow the entertainment sector in the Kingdom. It brings together entrepreneurs, innovators, and designers to work in multidisciplinary teams to provide effective solutions to real challenges faced by the entertainment industry.
The Entertainment Lab Challenge serves as a platform to discover talents and support incubatable solutions that meet the needs of the entertainment market and build a promising future.
1- Enhancing partnerships between the public and private sectors and the community
2- Empowering creative talents
3- Encouraging innovation in the entertainment sector and providing implementable solutions
1- Professional networking: Connect with a distinguished network of creatives, entrepreneurs, and professionals in the entertainment industry.
2- Sessions with experts: Participate in sessions with experts and leaders in the entertainment sector to develop your ideas and refine your skills.
3- An opportunity for growth: Join an innovative journey that could lead you to incubation and support programs to transform your ideas into impactful projects.
Winners will receive cash and perks prizes worth up to 300,000 SAR.
1- Modern Technologies and Data Management:
This track focuses on using modern technologies and smart data to enhance the visitor experience and improve the management of events and entertainment destinations.
Subfields:
- Applications that provide new experiences for visitors during events.
- Platforms and technological solutions for data analysis.
- Solutions that facilitate operational processes.
2- Theme Parks and Entertainment Destinations
This track focuses on developing theme parks, such as major amusement parks and integrated entertainment destinations that attract visitors for unique experiences, like recreational centers. The goal is to innovate solutions that enhance the quality and appeal of these experiences.
Subfields:
- Innovating sustainable theme parks and destinations.
- Designing entertainment theme parks and destinations.
- Developing local entertainment destinations.
3-Designing Experiences and Entertainment Content
This track aims to develop innovative entertainment experiences and content that resonate with visitor interests and stimulate their engagement. It includes the design of interactive shows and events, games, and entertainment content to provide a comprehensive and distinctive entertainment experience.
Subfields:
- Designing local content.
- Interactive experiences and event design.
- Visitor experience.
1- Age: The participant must be at least 18 years old.
2- Competition Attendance: Commitment to attend in person throughout all competition days in Riyadh, as well as participate in the digital bootcamp and workshops.
3- Team Members: The team must consist of 2 to 5 members.
1- Creative Talents:Talented individuals in content writing, photography, or animation who contribute to producing creative and impactful entertainment content.
2-Entertainment Experience Designers:Creators who design and develop live and interactive experiences for audiences, including events and live performances.
3- Technologists and Designers: Professionals with skills in programming, design, and user experience, capable of building prototypes and turning ideas into digital solutions.
4- Entrepreneurs and Innovators:Individuals with innovative ideas in the entertainment sector who aim to transform them into viable projects and achieve market success.
| Question | Answer |
|---|---|
| Who can participate in The Entertainment Lab? | Participation is open to everyone aged 18 and above, whether as individuals or teams from various specialties, including technologists, managers, engineers, entrepreneurs, and creatives interested in developing the entertainment sector. |
| Can I participate individually? | Yes, but you’ll need to form a team of 2–5 members. |
| What challenges will participants work on? | Participants will innovate new solutions and experiences to address challenges in the entertainment sector. |
| Is there a registration fee? | No, participation in Entertainment Lab is completely free. |
| How can I register? | You can register through the competition’s online platform by filling out the registration form and providing details about your team or idea. |
| Do I need prior experience in the entertainment sector? | Not necessarily. The competition welcomes all disciplines. You’ll have the opportunity to work with mentors and experts who will support you in developing your idea. |
| Where will the program take place? | To be announced later. |
| What are the project evaluation criteria? | Evaluation is based on idea clarity, feasibility, sustainability, and relevance to the entertainment sector’s needs in the Kingdom, in addition to adherence to participation rules regarding age, qualification, attendance, and team size. |
| Will submitted ideas remain the property of participants? | Yes, ideas and innovations remain the property of their owners, with the possibility of partnership with supporting entities for further development. |
| Intellectual Property | All submitted ideas remain the intellectual property of participants, with opportunities for collaboration with supporting organizations for development. |
| Which days require in-person attendance? | The competition lasts for 3 days, including workshops, mentoring, and solution development, concluding with project presentations and a closing ceremony. |
| What is the difference between the introductory workshop and the digital bootcamp? | The introductory workshop explains the challenges and guides innovative thinking, while the digital bootcamp provides intensive training and hands-on workshops to help teams transform their ideas into real solutions under the supervision of experts and specialists. |
| Can I participate in more than one track? | Yes, but only one idea will be nominated if multiple entries are submitted. |
| What is the program language? | The entire program will be conducted in Arabic. |
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Last Modified Date: 03 Nov 2025 05:35 PM Saudi Arabia Time
