The General Entertainment Authority (GEA) has launched a new program titled “Entertainment Innovations”, designed to stimulate creativity and innovation within Saudi Arabia’s entertainment sector. 
The program aims to empower talented individuals and entrepreneurs to develop practical solutions that contribute to the sector’s growth and enhance its global competitiveness. Announced today (Sunday), registration for the program is now open, offering a pioneering platform that brings together entrepreneurship, creativity, and technology in a comprehensive journey from concept to executable project.
With the participation of more than 100 individuals forming diverse teams in terms of skills and expertise, the program enables teams to develop their ideas with the support of mentors and industry experts. The event includes several stages, beginning with registration through the GEA’s official website, followed by applicant screening and team selection for the virtual bootcamp. The challenge phase then begins, spanning three consecutive days of intensive work on the projects, culminating in final presentations before specialized judging panels on the closing day, where winning teams will be honored and awarded.
“Entertainment Innovations” focuses on enhancing participants’ skills in building business models, defining brand identity, developing prototypes, and designing go-to-market strategies. The program seeks to transform creative ideas into sustainable projects that align with the development goals of the entertainment sector in Saudi Arabia and foster collaboration between creators, investors, and experts through an integrated innovation journey.
The program has three main objectives: raising awareness of the competition as a platform that supports innovation in entertainment; attracting specialized talents in technology, design, and entrepreneurship; and expanding the base of young and creative individuals interested in the sector. Together, these efforts aim to position entertainment as a space for production, economic impact, and knowledge creation.
To further inspire competition, total prizes worth at least SAR 300,000 will be awarded to the top three winners, in addition to a package of services and support for winning projects valued at more than USD 1 million.
“Entertainment Innovations” is one of GEA’s strategic programs dedicated to cultivating a creative ecosystem in Saudi Arabia, empowering the new generation to transform their ideas into real-world projects that meet market needs and advance the goals of Saudi Vision 2030, by building a knowledge-driven, innovative, and globally competitive entertainment sector.