HE Turki bin Abdulmohsen Alalshikh, Chairman of the General Entertainment Authority (GEA), launched today (Monday) the official identity for the 95th Saudi National Day, under the slogan “Our Pride Lies in Our Nature.” The slogan embodies 95 years of national pride and glory, reflecting the deeply rooted values in the nature and identity of the Saudi people.
The theme highlights the authentic traits that Saudis are born with generosity, ambition, courage, dignity, and hospitality qualities that are reflected in their daily lives and have cemented the Saudi citizen’s status as a symbol of pride and honor. It also emphasizes the ambitious vision that drives the people of the Kingdom toward achievements and the building of a future aligned with the aspirations of the nation and its citizens.
This year’s identity aims to strengthen the spirit of belonging and embody the values and heritage that shaped the Kingdom’s present and laid the foundation for its future. As preparations begin across the Kingdom for this cherished occasion, various regions are set to host national events and activities reflecting the importance of National Day in the hearts of citizens and residents.
The General Entertainment Authority called on all public and private entities to adopt and unify the use of the official identity for the 95th National Day across all applications. The identity guide can be downloaded at the following link: https://nd.gea.gov.sa/, which includes detailed guidelines on the logo and how to properly use it.
The identity package includes elements that reflect the visual and verbal identity of the campaign. It outlines the proper use of the logo, approved colors, official typefaces, slogans, and accompanying hashtags.
It also features visual identity elements and patterns inspired by the theme, in addition to design templates, images, illustrations, and video production standards. The guide extends to practical applications across internal and external advertising, office materials, and commemorative products, ensuring a unified visual presence and enhancing the identity’s visibility across platforms.