The Saudi capital, Riyadh, will experience an exceptional evening tomorrow (Friday, October 10) as the Opening Parade of Riyadh Season 2025 kicks off at 4:00 p.m. between Kingdom Arena and Boulevard World, marking the start of a new season filled with joy, excitement, and world-class entertainment.

The parade, which will be broadcast live on several TV channels, is among the most anticipated events of the year. It will feature a variety of roaming and artistic performances by international and local groups, alongside giant balloons and iconic characters appearing for the first time in the Kingdom. The vibrant mix of music, colors, and live shows will transform Riyadh into a dazzling celebration filled with joy and energy.

The parade is organized in collaboration with Macy’s, one of New York’s most renowned organizers of festive parades, which is presenting—for the first time outside the United States—a selection of its signature giant balloons, long considered a hallmark of its annual celebrations. These enormous and intricately designed balloons require hundreds of participants to maneuver each one in perfect synchronization, adding a global touch to the season’s spectacular opening.

This major event reflects Riyadh Season’s vision of offering a truly global entertainment experience that blends local creativity with international participation, further cementing Riyadh’s position as the leading hub for entertainment in the region and one of the world’s most dynamic cities for innovative events and large-scale public experiences.

Entry is free for all visitors to enjoy the opening parade, which marks the beginning of a season packed with attractions and interactive experiences. Riyadh Season invites residents and tourists alike to join this grand celebration that will turn the city’s streets into an open-air stage of excitement and wonder.